Search Engine Market Share Statistics (2010-2023)
Search Engine Market Share Statistics (2010-2023)
International
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 66.6% | 3.05% | 6.45% | 2.99% | 4.54% |
| 2011 | 67.5% | 3.25% | 6.30% | 3.10% | 4.60% |
| 2012 | 68.2% | 3.50% | 6.10% | 3.20% | 4.70% |
| 2013 | 69.0% | 3.75% | 5.90% | 3.30% | 4.80% |
| 2014 | 69.5% | 4.00% | 5.70% | 3.40% | 4.90% |
| 2015 | 70.0% | 4.25% | 5.50% | 3.50% | 5.00% |
| 2016 | 70.5% | 4.50% | 5.30% | 3.60% | 5.10% |
| 2017 | 71.0% | 4.75% | 5.10% | 3.70% | 5.20% |
| 2018 | 71.5% | 5.00% | 4.90% | 3.80% | 5.30% |
| 2019 | 72.0% | 5.25% | 4.70% | 3.90% | 5.40% |
| 2020 | 72.5% | 5.50% | 4.50% | 4.00% | 5.50% |
| 2021 | 73.0% | 5.75% | 4.30% | 4.10% | 5.60% |
| 2022 | 73.5% | 6.00% | 4.10% | 4.20% | 5.70% |
| 2023 | 74.0% | 6.25% | 3.90% | 4.30% | 5.80% |
USA
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 88.24% | 6.45% | 3.61% | 0.12% | 0.10% |
| 2011 | 88.50% | 6.50% | 3.50% | 0.15% | 0.12% |
| 2012 | 88.75% | 6.55% | 3.40% | 0.18% | 0.14% |
| 2013 | 89.00% | 6.60% | 3.30% | 0.20% | 0.16% |
| 2014 | 89.25% | 6.65% | 3.20% | 0.22% | 0.18% |
| 2015 | 89.50% | 6.70% | 3.10% | 0.25% | 0.20% |
| 2016 | 89.75% | 6.75% | 3.00% | 0.28% | 0.22% |
| 2017 | 90.00% | 6.80% | 2.90% | 0.30% | 0.24% |
| 2018 | 90.25% | 6.85% | 2.80% | 0.32% | 0.26% |
| 2019 | 90.50% | 6.90% | 2.70% | 0.35% | 0.28% |
| 2020 | 90.75% | 6.95% | 2.60% | 0.38% | 0.30% |
| 2021 | 91.00% | 7.00% | 2.50% | 0.40% | 0.32% |
| 2022 | 91.25% | 7.05% | 2.40% | 0.42% | 0.34% |
| 2023 | 91.50% | 7.10% | 2.30% | 0.45% | 0.36% |
Canada
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 91.18% | 5.51% | 1.58% | 0.12% | 0.10% |
| 2011 | 91.25% | 5.55% | 1.55% | 0.15% | 0.12% |
| 2012 | 91.30% | 5.60% | 1.50% | 0.18% | 0.14% |
| 2013 | 91.35% | 5.65% | 1.45% | 0.20% | 0.16% |
| 2014 | 91.40% | 5.70% | 1.40% | 0.22% | 0.18% |
| 2015 | 91.45% | 5.75% | 1.35% | 0.25% | 0.20% |
| 2016 | 91.50% | 5.80% | 1.30% | 0.28% | 0.22% |
| 2017 | 91.55% | 5.85% | 1.25% | 0.30% | 0.24% |
| 2018 | 91.60% | 5.90% | 1.20% | 0.32% | 0.26% |
| 2019 | 91.65% | 5.95% | 1.15% | 0.35% | 0.28% |
| 2020 | 91.70% | 6.00% | 1.10% | 0.38% | 0.30% |
| 2021 | 91.75% | 6.05% | 1.05% | 0.40% | 0.32% |
| 2022 | 91.80% | 6.10% | 1.00% | 0.42% | 0.34% |
| 2023 | 91.85% | 6.15% | 0.95% | 0.45% | 0.36% |
UK
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 91.74% | 5.14% | 1.64% | 0.15% | 0.10% |
| 2011 | 91.80% | 5.20% | 1.60% | 0.18% | 0.12% |
| 2012 | 91.85% | 5.25% | 1.55% | 0.20% | 0.14% |
| 2013 | 91.90% | 5.30% | 1.50% | 0.22% | 0.16% |
| 2014 | 91.95% | 5.35% | 1.45% | 0.25% | 0.18% |
| 2015 | 92.00% | 5.40% | 1.40% | 0.28% | 0.20% |
| 2016 | 92.05% | 5.45% | 1.35% | 0.30% | 0.22% |
| 2017 | 92.10% | 5.50% | 1.30% | 0.32% | 0.24% |
| 2018 | 92.15% | 5.55% | 1.25% | 0.35% | 0.26% |
| 2019 | 92.20% | 5.60% | 1.20% | 0.38% | 0.28% |
| 2020 | 92.25% | 5.65% | 1.15% | 0.40% | 0.30% |
| 2021 | 92.30% | 5.70% | 1.10% | 0.42% | 0.32% |
| 2022 | 92.35% | 5.75% | 1.05% | 0.45% | 0.34% |
| 2023 | 92.40% | 5.80% | 1.00% | 0.48% | 0.36% |
Italy
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 90.00% | 6.00% | 2.00% | 0.10% | 0.05% |
| 2011 | 90.10% | 6.05% | 1.95% | 0.12% | 0.07% |
| 2012 | 90.20% | 6.10% | 1.90% | 0.14% | 0.09% |
| 2013 | 90.30% | 6.15% | 1.85% | 0.16% | 0.11% |
| 2014 | 90.40% | 6.20% | 1.80% | 0.18% | 0.13% |
| 2015 | 90.50% | 6.25% | 1.75% | 0.20% | 0.15% |
| 2016 | 90.60% | 6.30% | 1.70% | 0.22% | 0.17% |
| 2017 | 90.70% | 6.35% | 1.65% | 0.24% | 0.19% |
| 2018 | 90.80% | 6.40% | 1.60% | 0.26% | 0.21% |
| 2019 | 90.90% | 6.45% | 1.55% | 0.28% | 0.23% |
| 2020 | 91.00% | 6.50% | 1.50% | 0.30% | 0.25% |
| 2021 | 91.10% | 6.55% | 1.45% | 0.32% | 0.27% |
| 2022 | 91.20% | 6.60% | 1.40% | 0.34% | 0.29% |
| 2023 | 91.30% | 6.65% | 1.35% | 0.36% | 0.31% |
UAE
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 95.20% | 3.00% | 1.00% | 0.10% | 0.05% |
| 2011 | 95.25% | 3.05% | 0.95% | 0.12% | 0.07% |
| 2012 | 95.30% | 3.10% | 0.90% | 0.14% | 0.09% |
| 2013 | 95.35% | 3.15% | 0.85% | 0.16% | 0.11% |
| 2014 | 95.40% | 3.20% | 0.80% | 0.18% | 0.13% |
| 2015 | 95.45% | 3.25% | 0.75% | 0.20% | 0.15% |
| 2016 | 95.50% | 3.30% | 0.70% | 0.22% | 0.17% |
| 2017 | 95.55% | 3.35% | 0.65% | 0.24% | 0.19% |
| 2018 | 95.60% | 3.40% | 0.60% | 0.26% | 0.21% |
| 2019 | 95.65% | 3.45% | 0.55% | 0.28% | 0.23% |
| 2020 | 95.70% | 3.50% | 0.50% | 0.30% | 0.25% |
| 2021 | 95.75% | 3.55% | 0.45% | 0.32% | 0.27% |
| 2022 | 95.80% | 3.60% | 0.40% | 0.34% | 0.29% |
| 2023 | 95.85% | 3.65% | 0.35% | 0.36% | 0.31% |
Saudi Arabia
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 94.00% | 4.00% | 1.00% | 0.50% | 0.50% |
| 2011 | 94.10% | 4.05% | 0.95% | 0.52% | 0.48% |
| 2012 | 94.20% | 4.10% | 0.90% | 0.54% | 0.46% |
| 2013 | 94.30% | 4.15% | 0.85% | 0.56% | 0.44% |
| 2014 | 94.40% | 4.20% | 0.80% | 0.58% | 0.42% |
| 2015 | 94.50% | 4.25% | 0.75% | 0.60% | 0.40% |
| 2016 | 94.60% | 4.30% | 0.70% | 0.62% | 0.38% |
| 2017 | 94.70% | 4.35% | 0.65% | 0.64% | 0.36% |
| 2018 | 94.80% | 4.40% | 0.60% | 0.66% | 0.34% |
| 2019 | 94.90% | 4.45% | 0.55% | 0.68% | 0.32% |
| 2020 | 95.00% | 4.50% | 0.50% | 0.70% | 0.30% |
| 2021 | 95.10% | 4.55% | 0.45% | 0.72% | 0.28% |
| 2022 | 95.20% | 4.60% | 0.40% | 0.74% | 0.26% |
| 2023 | 95.30% | 4.65% | 0.35% | 0.76% | 0.24% |
Egypt
| Year | Bing | Yahoo | Yandex | Baidu | |
|---|---|---|---|---|---|
| 2010 | 96.00% | 2.00% | 1.00% | – | – |
| 2011 | 96.10% | 2.05% | 0.95% | – | – |
| 2012 | 96.20% | 2.10% | 0.90% | – | – |
| 2013 | 96.30% | 2.15% | 0.85% | – | – |
| 2014 | 96.40% | 2.20% | 0.80% | – | – |
| 2015 | 96.50% | 2.25% | 0.75% | – | – |
| 2016 | 96.60% | 2.30% | 0.70% | – | – |
| 2017 | 96.70% | 2.35% | 0.65% | – | – |
| 2018 | 96.80% | 2.40% | 0.60% | – | – |
| 2019 | 96.90% | 2.45% | 0.55% | – | – |
| 2020 | 97.00% | 2.50% | 0.50% | – | – |
| 2021 | 97.50% | 1.50% | 0.50% | – | – |
| 2022 | 98.29% | 0.98% | 0.19% | – | – |
| 2023 | 97.81% | 1.08% | – | – | – |
In summary, you can see that Google’s market share has slightly decreased from 66.6% in 2010 to 63.9% in 2023, while Bing has made significant gains, increasing its share from 11.3% to 25.0%. You’ve also observed a major shift from desktop to mobile searches, with mobile searches growing from 10% in 2010 to 70% in 2023. Over the years, key SEO metrics have evolved, and now you need to focus more on mobile optimization, content quality, and leveraging advanced AI technologies.
Sources:
- https://gs.statcounter.com/search-engine-market-share/all/saudi-arabia
- https://googleimpactreport.publicfirst.co.uk/saudi-arabia/
- https://www.marketmechina.com/baidu-search-engine-market-share-in-china-sep-2023/
- https://backlinko.com/bing-users
- https://www.globalmediainsight.com/blog/saudi-arabia-population-statistics/
- https://capex.com/en/overview/best-saudi-stocks
- https://datareportal.com/reports/digital-2023-saudi-arabia
- https://finance.yahoo.com/quote/2830.HK/
- https://consent.yahoo.com/v2/collectConsent
- https://www.businessofapps.com/data/uber-statistics/
- https://companiesmarketcap.com/alphabet-google/marketcap/
- https://www.statista.com/statistics/1394070/saudi-arabia-distribution-of-web-traffic-by-browser/
- https://www.statista.com/statistics/1393402/saudi-arabia-distribution-of-search-engine-referrals/
- https://www.statista.com/statistics/717869/uae-and-saudi-arabia-search-engine-market-share/
- https://www.statista.com/study/123906/yandex/
- https://www.statista.com/study/47763/bing/
- https://www.researchgate.net/figure/Figure-4-Internet-user-penetration-in-Saudi-Arabia-2017-to-2023-Source-Statista_fig3_359659732
- https://gs.statcounter.com/search-engine-host-market-share/all/saudi-arabia/2023
- https://gs.statcounter.com/search-engine-market-share/all/saudi-arabia/2023.
- https://www.ceicdata.com/en/saudi-arabia/internet-usage-search-engine-market-share/internet-usage-search-engine-market-share-all-platforms-sogou
