The State of Mobile Internet, 5G Adoption, and SEO in 2024: Key Statistics and Trends

The State of Mobile Internet, 5G Adoption, and SEO in 2024: Key Statistics and Trends

ByValentina Morelli

The mobile internet and SEO landscape is rapidly evolving in 2024, driven by the widespread adoption of 5G networks and the impact of major Google algorithm updates. This comprehensive table compiles the latest statistics and trends across key areas like mobile data usage, 5G coverage, SEO rankings, and more. Discover how these developments are shaping the state of mobile internet and search engine optimization, and gain insights to stay ahead in the fast-paced digital world. Explore the data to inform your mobile and SEO strategies in 2024 and beyond.

CategoryStatistic/TrendDetails
Mobile PlansUS Mobile plan changesUnlimited Flex price increased to $17.50/mo, now includes 5GB hotspot. Unlimited Starter price decreased to $25/mo.
Mobile Data UsageIndia monthly mobile data per userOver 20 GB per month on a single phone in March 2024.
5G AdoptionGlobal 5G coverage95% of North America population has 5G coverage, 80% has 5G mid-band as of June 2023.
SEOImpact of March 2024 Google Core UpdateMany sites lost 50-90% of traffic almost overnight. Top rankings disappeared.
Internet Usage PatternsGlobal internet usage by time of dayChina and Europe peak usage in evening. U.S. peaks mid-day.
Mobile NetworksPoor 5G data experienceThrottling of social media traffic on 5G plans without VPN in Canada.
Internet SpeedsU.S. state download speeds 2020 vs 2024Most states saw 10X increase in average download speed from 2020 to 2024. California lagging.
Mobile SecurityPixel phone update for zero-day exploitU.S. government urging citizens to update Pixels due to CVE-2024-32896, but carriers slow to release update.
5G AdoptionMalaysia 5G stats36% adoption rate, 80.3% coverage as of April 2024. Issues with international 5G devices working.
Mobile Data TrafficEricsson Mobility Report June 2023Mobile data traffic grew 36% globally Q1 2022 to Q1 2023. 5G driving growth.
IPv6 AdoptionIPv6 not required for 5GMany 5G providers still IPv4 only. IPv6 adoption slow among mobile carriers.
5G DeploymentChina vs U.S. base stationsChina has substantially more 5G base stations than U.S., focused on mid-band. U.S. initially prioritized mmWave.
5G Fixed Wireless5G FWA market growth5G fixed wireless access market projected to grow at 97% CAGR from 2021-2027, reaching $700M in 2020.
5G Accessibility5G reach limitations5G, especially mmWave, has limited reach in rural/low density areas. Mid-band and low-band 5G more suitable.
5G Testing Equipment5G testing equipment market growthMarket for 5G testing equipment forecast to grow at 8.7% CAGR from 2021-2027, reaching $1.8B in 2020.
SEO TrendsPredictions for SEO in 2024AI-generated content, more videos, personal chatbots, voice search, visual search expected to be key trends.
Local SEOOptimizing for city vs countyMost local searches are for city name, not county. Dedicate separate optimized pages for each city.
Local SEOTop local ranking factorsComplete Google Business Profile, get reviews, use local keywords, make site mobile-friendly, build local links.
SEOJune 2024 Google Spam UpdateNew Google algorithm update targeting spam. May take a week to fully roll out. Goals to improve search quality.

In summary :

  • Mobile data usage continues to grow rapidly, driven by 5G adoption. However, 5G accessibility is still limited in many rural areas.
  • SEO continues to evolve with AI content, visual/voice search, and local optimization being critical focus areas. 
  • Google’s frequent algorithm updates are significantly impacting website traffic and search rankings.
  • IPv6 adoption remains slow among mobile carriers, despite growth in 5G.
  • The 5G infrastructure, equipment and testing markets are forecast for strong growth through 2027.

References:

Valentina Morelli

General Manager | Head of Accounts

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