Statistics
Search Engine Market Share Statistics (2010–2026)
Real search engine market share from StatCounter, 2010-2026: Google vs Bing, Yahoo, DuckDuckGo and Yandex, worldwide and US, updated July 2026.
By Mohamed Ezz CEO & Founder Jun 16, 2024
Last updated: July 2, 2026. All market-share figures on this page are calculated from StatCounter Global Stats monthly data (all platforms), averaged per calendar year. 2026 values marked with * are the January–June 2026 average.
Key takeaways
- Google has held between 89.8% and 92.6% of worldwide search for the entire 2010–2026 period. Its lowest full-year average of the era was 2025 (89.92%), the first visible dent of the AI-assistant age.
- Bing is at its highest share ever: 4.89% worldwide and 9.70% in the US in 2026 so far, up from roughly 3% worldwide for most of the 2010s — growth that tracks its Copilot/AI integration.
- In the US, Google fell from 88.57% (2023) to 85.12% (2026 to date) — a real, measurable decline, though far from the collapse some headlines suggest.
- Yahoo declined from ~4% worldwide in 2010 to about 1.4% today. DuckDuckGo grew from zero to roughly 0.7% worldwide and ~2% in the US.
- AI assistants (ChatGPT, Perplexity, Copilot, Gemini) are not counted in these numbers — StatCounter measures referral-based search engine share. Their impact shows up indirectly: fewer clicks per search and Google's 2024–2025 dip.
Current snapshot (June 2026)
| Search engine | Worldwide share (June 2026) |
|---|---|
| 91.25% | |
| Bing | 4.68% |
| Yahoo | 1.28% |
| Yandex | 0.80% |
| DuckDuckGo | 0.67% |
| Baidu | 0.43% |
Worldwide search engine market share by year (2010–2026)
| Year | Bing | Yahoo | Yandex | Baidu | DuckDuckGo | |
|---|---|---|---|---|---|---|
| 2010 | 90.89% | 3.46% | 3.95% | 0.27% | 0.34% | 0.00% |
| 2011 | 91.07% | 3.57% | 3.59% | 0.30% | 0.32% | 0.00% |
| 2012 | 91.84% | 3.09% | 3.01% | 0.38% | 0.36% | 0.00% |
| 2013 | 90.24% | 3.37% | 3.12% | 0.59% | 0.87% | 0.01% |
| 2014 | 89.81% | 3.64% | 3.58% | 0.65% | 0.61% | 0.04% |
| 2015 | 90.61% | 3.02% | 3.40% | 0.71% | 0.96% | 0.11% |
| 2016 | 92.00% | 2.78% | 2.63% | 0.68% | 1.03% | 0.12% |
| 2017 | 92.06% | 2.75% | 2.11% | 0.81% | 1.37% | 0.18% |
| 2018 | 91.39% | 2.81% | 2.16% | 0.90% | 1.44% | 0.29% |
| 2019 | 92.63% | 2.44% | 1.83% | 0.93% | 1.00% | 0.42% |
| 2020 | 92.08% | 2.69% | 1.63% | 1.08% | 1.16% | 0.49% |
| 2021 | 92.01% | 2.58% | 1.50% | 1.10% | 1.46% | 0.62% |
| 2022 | 92.08% | 3.20% | 1.36% | 1.07% | 0.93% | 0.65% |
| 2023 | 92.36% | 2.98% | 1.16% | 1.36% | 0.77% | 0.54% |
| 2024 | 90.65% | 3.75% | 1.22% | 1.94% | 0.87% | 0.61% |
| 2025 | 89.92% | 4.03% | 1.37% | 2.22% | 0.70% | 0.83% |
| 2026* | 90.24% | 4.89% | 1.40% | 1.26% | 0.53% | 0.72% |
United States search engine market share by year (2010–2026)
| Year | Bing | Yahoo | DuckDuckGo | |
|---|---|---|---|---|
| 2010 | 81.55% | 8.03% | 8.67% | 0.00% |
| 2011 | 81.13% | 8.24% | 8.98% | 0.00% |
| 2012 | 81.70% | 8.58% | 8.13% | 0.02% |
| 2013 | 80.16% | 9.67% | 8.42% | 0.05% |
| 2014 | 80.16% | 9.90% | 8.29% | 0.12% |
| 2015 | 81.40% | 8.45% | 8.68% | 0.32% |
| 2016 | 85.68% | 6.68% | 6.37% | 0.34% |
| 2017 | 87.23% | 6.60% | 5.01% | 0.53% |
| 2018 | 86.84% | 6.77% | 5.31% | 0.70% |
| 2019 | 87.94% | 6.14% | 4.45% | 1.15% |
| 2020 | 87.98% | 6.64% | 3.39% | 1.62% |
| 2021 | 88.11% | 5.96% | 3.07% | 2.42% |
| 2022 | 87.21% | 6.91% | 3.09% | 2.40% |
| 2023 | 88.57% | 6.64% | 2.45% | 1.93% |
| 2024 | 87.72% | 7.38% | 2.45% | 1.99% |
| 2025 | 86.10% | 7.98% | 2.99% | 2.32% |
| 2026* | 85.12% | 9.70% | 2.82% | 1.75% |
Desktop vs mobile: where searches happen
Search share is inseparable from device share. Mobile passed desktop as the largest source of global web traffic in 2017 and has stayed on top since:
| Year | Desktop | Mobile | Tablet |
|---|---|---|---|
| 2010 | 97.18% | 2.82% | 0.00% |
| 2011 | 93.89% | 6.11% | 0.00% |
| 2012 | 87.95% | 10.74% | 1.31% |
| 2013 | 79.21% | 16.20% | 4.59% |
| 2014 | 66.66% | 27.06% | 6.28% |
| 2015 | 59.09% | 35.20% | 5.72% |
| 2016 | 51.29% | 43.67% | 5.03% |
| 2017 | 43.74% | 51.59% | 4.67% |
| 2018 | 45.19% | 50.80% | 4.01% |
| 2019 | 46.00% | 50.44% | 3.56% |
| 2020 | 45.59% | 51.66% | 2.75% |
| 2021 | 42.30% | 55.02% | 2.68% |
| 2022 | 39.38% | 58.38% | 2.25% |
| 2023 | 42.85% | 55.22% | 1.92% |
| 2024 | 36.99% | 60.97% | 2.04% |
| 2025 | 39.79% | 58.63% | 1.58% |
| 2026* | 46.50% | 51.98% | 1.52% |
What about ChatGPT and AI search?
Traditional market-share trackers measure referrals from search result pages, so conversational AI tools do not appear in the tables above even though they now answer a meaningful share of question-type queries. Three things are clear from the data that is measurable: Google's worldwide average dipped below 90% in 2025 for the first time in the StatCounter era; Bing — the engine most aggressively fused with an AI assistant — has grown roughly 60% in relative share since 2023; and zero-click behavior keeps rising. For how this affects SEO strategy, see our guide on whether Google AI Mode signals the end of organic SEO.
Sources and methodology
- StatCounter: Search engine market share (worldwide)
- StatCounter: Search engine market share (United States)
- StatCounter: Desktop vs mobile vs tablet share
Yearly figures are the mean of StatCounter's monthly values for that calendar year, all platforms combined. Yandex includes both international and Russian StatCounter series. Figures under 0.5% are subject to larger measurement noise.
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